Understandable. You started your venture because you have a passion for your product and a vision for its impact, not necessarily to become a salesperson. However, embracing sales doesn't mean you have to be pushy. It's about communication—sharing your passion and the value of your solution with those who need it most. It’s about being helpful, not pushy.

Automation tools are powerful, but they are just that—tools. They can't replace the human judgment and personal touch required to close deals and build meaningful customer relationships. Sales training isn't just about making calls or sending emails; it's about understanding customer needs, crafting compelling messages, and responding dynamically to inquiries and objections. These skills empower you to make the most of automation tools.

This is a common concern, and it comes from a good place—you care about being respectful and value-driven. The key is shifting from a mindset of 'bothering' people to offering value. If your product or service can genuinely help someone, then reaching out isn't a bother; it’s a benefit. Effective sales strategies help you identify and reach out to the right people who will be glad you reached out.

Your sales team has potential, but they need help to perform consistently. Whether it's a lack of training, unclear goals, or gaps in their approach, these issues are holding back your growth. I'll work with you to develop your team's skills, create clear objectives, and implement strategies that drive success. 

While it's crucial to have a great product, growth is stalled without sales. Sales should run parallel to product development, not in sequence. Knowing how to sell, who wants to buy, and why they buy helps inform every other aspect of your business—from product tweaks to feature development and market expansion. It sets the stage for sustainable growth.